Shampoo, conditioner and styling hair products for coloured hair
Introducing SuperSmooth™, professional colour care for unmanageable colour-treated hair in need of intense smoothing and discipline as a result of multiple chemical processes. Pureology's SuperStraight System has been reborn as SuperSmooth and includes reformulated favorites plus new smoothing essentials to transform hair.
Pureology’s Exclusive Technology
AntiFadeComplex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments,
compromising the hair’s healthy look and the vibrancy of colour. Pureology’s exclusive AntiFadeComplex® is designed to protect clients’ colour.
ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, our ZeroSulfate shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar it delivers a rich lather and helps optimize colour retention.