Pureology Pure Volume System

Shampoo, conditioner and styling hair products for coloured hair

Pure Volume is designed for colour-treated hair in need of soft volume, moisture, and colour protection. Enhanced with advanced volumizing technology and pure natural ingredients, our innovative formulas work together to add volume, body, and flexible bounce while the ZeroSulfate shampoo and our AntiFadeComplex® maximize colour retention.

Pureology’s Exclusive Technology:

AntiFadeComplex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments,
compromising the hair’s healthy look and the vibrancy of colour. Pureology’s exclusive AntiFadeComplex® is designed to protect clients’ colour.

ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, our ZeroSulfate shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar it delivers a rich lather and helps optimize colour retention.