Pureology Hydrate System

Shampoo, conditioner and styling hair products for coloured hair

Hydrate is designed for colour-treated hair in need of deep hydration, nourishment, and colour protection. Enhanced with advanced hydrating technology and pure natural ingredients, this system restores dehydrated hair while the ZeroSulfate shampoo and our AntiFadeComplex® maximizes colour retention.

Pureology’s Exclusive
Technology and Organic Botanicals:

AntiFadeComplex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments,
compromising the hair’s healthy look and the vibrancy of colour. Pureology’s exclusive AntiFadeComplex® is designed to protect clients’ colour.

ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, our ZeroSulfate shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar it delivers a rich lather and helps optimize colour retention.